When Allah speaks to the materialist, He says fear Hell.. When He talks to the believer He says fear Me. When He talks to the materialist He says Rivers, and wine, and trees, and hoor etc.. When He talks to the believer He says proximity to Me.. We need to get it through our minds that Jannah is not the ends while God is the means. Love is the means, God is the ends, Jannah is the state.